MX: The Protocols

MX: The Protocols is the comprehensive technical reference for Machine Experience. It examines how modern web design optimised for human users fails for AI agents — and provides the architecture, standards, and enterprise patterns to fix it.

Where The Handbook gives you patterns to implement this week, The Protocols gives you the strategic picture: why those patterns work, how they interconnect, and how to build MX into your organisation at scale.

• The Convergence Principle. What AI agents need is what everyone needs — accessibility, semantics, explicit structure.
• The five-stage machine journey. Discovery, Citation, Compare, Pricing, Purchase Confidence — miss any stage and the chain breaks.
• Session Inheritance Problem. In-browser agents inherit authenticated sessions. What this means for commerce and identity.
• Identity Delegation. Solutions for agent-mediated commerce when machines act on behalf of humans.
• Entity Asset Layer. Sovereign, portable digital assets beyond platform lock-in.
• Dual Responsibility Framework. Technical fixes paired with user care — MX is not just code.
• Organisational change. Roles, accountability structures, and economics of the machine-readable web.

• 16 chapters covering the full MX discipline
• Executive summary for leadership alignment
• Reading guide — multiple paths through the book depending on role
• Continuously updated live appendices at allabout.network
• Shared introduction chapter (available free as a standalone primer)